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Why I Stopped Offering Deep Cleans in My Solo Cleaning Business
Why “Deep Cleans” Are Costing You Time, Energy, and Profit
If you’re a solo cleaner offering “deep cleans,” you’re setting yourself up to be overworked, underpaid, and burned out.
I’m going to say what a lot of people won’t — because I’ve been there.
What Clients Think “Deep Clean” Means
Here’s the problem with offering deep cleans:
As soon as a client hears the words “deep clean,” their imagination runs wild.
They’re picturing you on your hands and knees, scrubbing corners with a toothbrush.
They’re thinking you’ll magically remove years of grease buildup from the stove.
They’re expecting you to clean out their sticky, smelly refrigerator.
They assume the grout will sparkle and the baseboards will look brand new.
It doesn’t matter what you think deep cleaning means —
They have their own idea.
And that idea usually involves way more work than what you’re being paid for.
What I Did Instead (And Why It Changed Everything)
After decades in the cleaning industry, I made one of the best decisions for my sanity and my business:
🚫 I stopped offering “deep cleans.”
✅ I started using simple, structured checklists — and ran my business like the CEO I am.
Instead of vague descriptions and endless back-and-forth with clients, I brought clarity from the start.
During walkthroughs, I’d say: “These are the two types of checklists I use with clients — one is more detailed, and the other is a lighter maintenance option. You’ll always know exactly what’s being cleaned.”
That was it.
No complicated language.
No vague promises.
No bending to unrealistic expectations.
Want to know exactly how to price your cleaning jobs — without guessing or lowballing yourself?
Grab my FREE Flat Rate Pricing Cheat Sheet — the same tool I used to quote quickly and confidently (without ever charging hourly or offering deep cleans).
The Power of Structure
By using clear checklists, I was able to:
✅ Stay in control of my time and energy
✅ Eliminate scope creep
✅ Set expectations with confidence
✅ Still deliver amazing results — without burning out
And my clients loved it. They felt confident knowing what to expect, and I stayed booked with clients who respected the structure I put in place.
If You’re Still Doing Deep Cleans…
…you’re probably exhausted.
…you’re probably underpaid.
…and your clients are probably still expecting more than what was agreed on.
✨ You don’t need to do more — you need structure.
✨ Your checklist isn’t “extra” — it’s how you lead your business.
✨ Boundaries aren’t mean — they’re professional.
Ready to Run Your Cleaning Business Like a CEO?
It’s not just about having the right checklists, policies, or client scripts (though those help!).
It’s about stepping into the role of business owner, not just “the cleaner.”
So if you’re ready to stop undercharging and overcleaning — and finally build a cleaning business that’s profitable, sustainable, and actually works for you — that’s when you come join us inside The Profitable Cleaner Society.
You don’t have to figure it all out alone.
We’ve got the tools, the systems, and the support to help you grow — on your terms.
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