How To Get Clients For Your Cleaning Business
Let’s cut straight to it, if you want premium clients, you need to look, act, and charge like a pro.
No more random pricing. No more chasing flaky leads. And definitely no more letting clients walk all over your time, energy, or expertise.
If you’re ready to attract loyal, high-paying clients (the kind who refer their friends and don’t question your rates), then here’s exactly how to do it — organically, with zero ad spend.
1. Set Clear Policies (It’s Not Optional)
Policies aren’t “nice to have.” They’re the foundation of a professional business.
When you outline exactly what’s included (and what’s not), when payments are due, and how you handle cancellations — you’re not just protecting yourself. You’re telling clients: “I run a real business. Respect it.”
And high-quality clients? They LOVE this. Because it shows you’re not winging it.
Without policies, you’ll end up scrubbing baseboards every visit “because they thought it was included” — and rescheduling last-minute because you didn’t define boundaries.
Want to stop all that? Get your policies on paper, and stick to them.
2. Referrals = Fast-Track to Better Clients
You don’t need ads when your clients are doing the selling for you.
Referrals come pre-sold and pre-trusting. They’ve already heard how awesome you are, and they’re usually more willing to pay your full rate.
Pro move: offer a simple referral reward (like $20 off their next clean) and make it easy for clients to share your info.
3. Collect Social Proof Like It’s Your Job
Because it is. Testimonials are marketing gold.
Ask every happy client to leave a review. Don’t just hope they will — guide them. Give them a simple link. Follow up.
Then post those reviews everywhere: your site, your socials, your business cards if you have to. Reviews build instant trust — especially when you’re charging more than the average cleaner down the street.
4. Be the Local Pro Everyone Knows
Get visible in real life. Go to networking events. Join your Chamber. Partner with realtors, movers, interior designers — anyone who serves the same client.
These connections often lead to repeat, high-ticket, long-term clients. AKA, your dream roster.
Pro tip: Show up as a cleaning expert — not “just a cleaner.” Speak confidently about what you do, how you price, and why your clients love you.
5. Create Strategic Partnerships That Feed You Clients
This one’s slept on: team up with businesses who already serve your ideal client.
Moving companies. Realtors. Property managers. Stagers.
They have clients who need your help — and you have a service that can make them look good. That’s leverage.
Reach out, offer a referral swap, and watch the leads roll in.
6. Deliver a Premium Client Experience
High-paying clients don’t just want a clean home. They want:
Reliability
Clear communication
Respect for their time
And a pro who owns their process
Every touchpoint — from how you answer the phone to how you follow up — should scream: I’ve got this handled.
Because let’s be honest — people pay more for peace of mind than for just “cleaning.”
👀 Real Talk: You Can’t Charge Like a Pro If You Price Like an Amateur
I remember when I started my solo cleaning biz. I was working hard, getting good results — and still barely scraping by.
The problem?
I didn’t know how to price for profit.
I was guessing. Charging hourly. Hoping people would “think it’s fair.”
And spoiler alert: they didn’t.
That’s why I created the free guide Flat-Rate Confidence: How to Finally Price Like a Pro.
Inside, I’ll show you:
✅ Why hourly pricing is a trap
✅ What flat-rate pricing really means
✅ How to price for value — not time — so you can finally earn more and clean less
You’re not here to be the cheapest option. You’re here to build a real business.
Start showing up — and pricing — like it.❤️
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For over 30 years, Trisha built and ran her own successful cleaning business, handpicking her schedule and consistently earning $5,000+ a month—all while working part-time as a solo cleaner. Now, she’s here to help you do the same! Whether you’re just starting solo or already have a small team, Trisha’s vast experience can help you grow your business and boost profits without adding more hours. She'll teach you how to avoid common mistakes new cleaning business owners make and run your business profitably from day one. With over three decades of experience, learning from Trisha is the fastest, most reliable way to launch or scale your thriving cleaning business!
