Pricing Your Cleaning Services For Profit
To ensure profitability in your cleaning business, taking a structured and thoughtful approach to pricing is essential. This means not just considering the time you spend on each job, but also understanding the value your services provide to your clients.
Pricing for profit goes beyond setting an hourly rate—it’s about evaluating the scope of work, your costs, and the unique advantages you offer that distinguishes you from competitors.
You might be thinking, “What do policies and checklists have to do with pricing cleaning jobs?”
My answer: EVERYTHING! Without simplified cleaning checklists, you’ll likely end up doing more work than planned, undercharging, and possibly dealing with unhappy clients because the job wasn’t completed as expected.
A clear checklist ensures that both you and your client are on the same page about what will be cleaned and what won’t. Without it, you risk miscommunication and frustration.
Start by creating detailed checklists for the services you provide. For example, have one for standard cleanings and another for more detailed or first-time cleans. These lists should clearly outline tasks, from basic dusting to more intricate jobs like cleaning baseboards or appliances. Using checklists not only ensures consistency but also helps you estimate the time required for each job accurately.
This is crucial because the more precise your time estimate, the better you’ll be able to set rates that reflect the true value of your work. It also helps prevent underpricing, which can eat into your profits.
In addition to checklists, comprehensive policies are essential for long-term profitability. Policies help establish boundaries, protect your business, and set clear expectations with clients.
For example, payment terms ensure you’re paid on time, while cancellation policies safeguard your income from last-minute changes. Reviewing these policies with clients before starting your first cleaning makes you appear more professional and helps avoid misunderstandings down the road.
By combining checklists and policies, you create a foundation for both efficiency and professionalism. These tools help streamline your processes, build trust with clients, and ensure your pricing reflects the full value of your services.
Looking for more? Check out my House Cleaning Business Starter Kit, which includes the forms I used to grow my own profitable cleaning business, plus a video tutorial on how to implement these tools for success and increased profitability.
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For over 30 years, Trisha built and ran her own successful cleaning business, handpicking her schedule and consistently earning $5,000+ a month—all while working part-time as a solo cleaner. Now, she’s here to help you do the same! Whether you’re just starting solo or already have a small team, Trisha’s vast experience can help you grow your business and boost profits without adding more hours. She'll teach you how to avoid common mistakes new cleaning business owners make and run your business profitably from day one. With over three decades of experience, learning from Trisha is the fastest, most reliable way to launch or scale your thriving cleaning business!
