How To Get Your First (Or Next) Cleaning Client For FREE

Starting your own house cleaning business? If you’re ready to start generating leads and building up your client base, you’re in the right place! Here are some tried-and-true ways to get your cleaning business noticed by potential clients—without spending a dime. And if you're looking for even more guidance, be sure to grab my free Cleaning Business Start-Up Checklist below

1. Make Social Media Your Best Friend

Social media is a fantastic, free tool to put yourself on the map and show what your cleaning business is all about. Set up profiles on Instagram, Facebook, and LinkedIn, and use them to share your journey. Post-before-and-after photos of your cleaning jobs, sprinkle in some cleaning tips and show a little behind-the-scenes to let people get to know you. Engage with your followers, respond to comments, and join community groups to reach people in your local area. Hashtags can work wonders, too—use ones related to your location and cleaning to broaden your reach!

2. Get Noticed on Google My Business

Want to make it easy for clients to find you when they search "cleaning services near me"? That’s where Google My Business (GMB) comes in! This free tool lets you create a business listing that shows up in local search results and Google Maps, putting your contact information, business hours, and client reviews right in front of potential customers. Keep your listing active by updating it regularly with fresh photos and responding to reviews—it can help boost your ranking and build credibility with new clients.

3. Build a Strong Referral Network

Nothing beats a personal recommendation, especially in the house cleaning industry! Encourage happy clients to spread the word about your services. Offering a discount or a small perk for every new client they refer can give them that extra motivation to tell friends and family about you. And don’t forget about in-person networking—attending local events or joining business groups can help you connect with potential clients and partners who can help spread the word.

4. Engage with Your Community

Sometimes, the best clients come from showing up and being part of your local community. Think about ways you can get involved: participate in a community fair, volunteer at local events, or even sponsor a sports team. Small contributions like these can get your name out there, boost your visibility, and make your business known as a trusted, community-oriented service. It’s a great way to build your brand and earn people’s trust.

5. Create a Facebook Business Page

Creating a Facebook business page is one of the easiest and most effective ways to get your cleaning business noticed by local clients. Setting it up is simple, and it’s a fantastic platform to showcase your work and build trust. Share client testimonials, eye-catching before-and-after photos, your best cleaning tips, and even seasonal or holiday specials. Personally, my Facebook page was a game-changer for growing my cleaning business—it helped me connect with clients quickly and build a strong local following!

Ready to start your own house cleaning business or find out how to simplify and get more and better clients? Be sure to grab my How To Start a House Cleaning Business Start-Up Guide, which includes my 2 simple cleaning checklist along with all the essential business forms you need to run your business like a pro. These are the exact forms I used to build a successful business, and they’ll give you a solid foundation as you grow. Learn More Here

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For over 30 years, Trisha built and ran her own successful cleaning business, handpicking her schedule and consistently earning $5,000+ a month—all while working part-time as a solo cleaner. Now, she’s here to help you do the same! Whether you’re just starting solo or already have a small team, Trisha’s vast experience can help you grow your business and boost profits without adding more hours. She'll teach you how to avoid common mistakes new cleaning business owners make and run your business profitably from day one. With over three decades of experience, learning from Trisha is the fastest, most reliable way to launch or scale your thriving cleaning business!